This guideline was created for you to familiarise yourself with the Roadmap to Zero branding. Please respect our branding and legal and licensing restrictions in your use.
Note that by using these resources, you accept our Terms of Use (Service).
Please note that only ZDHC Contributors or stakeholders can use our logos, and that you need explicit written permission to use our logos. Send your request or enquires about logo usage to media@zdhc.org and visit our Knowledge Base to find out more about correct logo usage.
Please keep in mind that the logo should only be used in the following ways, and always in high-resolution .png or .svg.
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In our brand identity we use 4 main colours that also have a related pattern. Learn more about these patterns and colours below.
In our brand identity we use 4 main colouurs that each have a pattern to go with.
This pattern resembles the contour of a topographic map. This pattern is always used with our dark blue brand colour.
This pattern resembles the texture of a human finger print. This pattern is always used with our light blue brand colour.
This pattern resembles the contour of a topographic map. This pattern is always used with our dark blue brand colour.
This pattern resembles the texture of a leaf. This pattern is always used with our green brand colour.
All our icons are in outline style, mono-coloured.
In our brand identity we use 7 main colours. Learn more about how to use our colours for anything that relates to our brand.
In our brand we use 7 main brand colours which can be used for background colours or heading colours. We also use a black (please note; not full-black) for all our general typography and a light gray for dividing website-sections and various content blocks.
#73bc5b
#2d5cb9
#459fc5
#ffb300
#222222
#e9e9e9
#E94F37
In our brand we use 2 main font families. Learn more below.
Example text: Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out.
Example text: Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out.
Our brand heavily relies on high-quality photos of natural views such as rivers, sea, ocean, mountain, grass, etc.
Our brand heavily relies on high-quality photos of natural views such as rivers, sea, ocean, mountain, grass, etc.
