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ZDHC Welcomes Marcelo Lobo as Brazil's Country Manager Amidst Launch of Sustainable Initiatives

March 13, 2024

The ZDHC Foundation proudly announces the appointment of Marcelo Lobo as the Country Manager for Brazil.

In an exciting development for sustainable chemical management in Brazil's fashion and footwear sectors, the ZDHC Foundation proudly announces the appointment of Marcelo Lobo as the Country Manager for Brazil. This announcement aligns with the recent launch of the ZDHC Roadmap to Zero Programme in São Paulo, an event attended by over 130 industry stakeholders, showcasing the promising support for sustainable practices within the region.

Marcelo Lobo steps into this role equipped with a three-decade tenure in the textile industry, an extensive background in chemical engineering and quality technology, and a deep-seated commitment to environmental sustainability. His expertise spans private-label production, the chemical sector and retail, all underpinned by a steadfast dedication to sustainable feedstock and the principles of Cradle to Cradle (C2C) certifications. Lobo's role is pivotal in advancing ZDHC's mission to implement sustainable chemical management practices across the fashion industry, leveraging his rich industry knowledge and passion for sustainability.

The ZDHC Roadmap to Zero Programme aims to revolutionise the industry's approach to hazardous chemicals, focusing on prevention at the source rather than mere compliance with consumer protection laws. This initiative seeks to shift the industry paradigm, ensuring a safer, more sustainable future.

"Brazil presents a unique opportunity for ZDHC. As a mature domestic market with well-established regional value chains, Brazil offers an ideal landscape for the implementation of our Sustainable Chemical Management Framework. With the strong support of our signatories from the chemical industry, brands, solution providers and local collaboration partners, we are excited to explore how our framework can make a meaningful impact in such a vast and diverse country, benefiting both the people and the environment." - Marcelo Lobo

The launch of ZDHC's initiative in Brazil stands as a testament to the organisation's global dedication to environmental stewardship and sustainable development. With Marcelo Lobo at the helm, ZDHC is poised to make significant strides in promoting safer, greener chemical management practices within Brazil's dynamic fashion and footwear industries

The ZDHC team present at the launch of our presence in Brazil included:
Frank Michel - CEO, ZDHC Foundation
Scott Echols - CIO, ZDHC Foundation
Lydia Lin - ZDHC Regions Director
Geert van den Hoek - Implementation Manager
Marcelo Lobo - Country Manager for Brazil

From left: Scott, Frank, Marcelo, Geert, Lydia
Marcelo Lobo